News - ABR's ASSOS works featured in Premier Retail Magazine
ABR were delighted to have our works at ASSOS’s Regent Street, flagship London Store, featured in an article in March’s edition of Premier Retail Magazine.
Work on the 300 sq m store commenced in January 2016 and took 10 weeks months to complete, with ABR as principal contractor and Ab Rogers design working as creative team leaders.
Towards the store entrance there are six revolving fibreglass hoops displaying key pieces in the current ASSOS range, with a further two giant rotating boards to either side of the shop entrance depicting images of cyclists in ASSOS gear in various locations.
Communication towers have been installed tellling inspirational stories and providing updates on the latest technical advances incorporated in the brand’s range.
Running across the entire width of the store, the back wall is fitted with a continuous hanging rail incorporating graphics and displaying garments in a form inspired by the famous ASSOS bike frame.
Scott Guest, Managing Director for ABR, said:
“Being involved in the Assos project was important for ABR as it was their first flagship store in the UK. We are proud to have been a part of such a high profile project, whilst maintaining the long standing relationship we have with ARD Design as their preferred contractor.”